Some Basic SEO Tips And Tricks
It’s unfortunate that search engine optimization isn’t as basic as search engines would like you to believe. There are several elements that go into a good and effective SEO strategy, which requires a lot of time and effort. However, there are some basic SEO tips and tricks newbie webmasters can use to gain some advantage. How will they help exactly? Apart from giving you an increase in ranking they will also help to grow your organic traffic.
Content Is King
This is a term you’ve probably heard quite a lot and don’t expect it to go away any time soon. The amount of content you have on the site will make a big difference when competing for traffic, but it doesn’t stop there. Major search engines are constantly updating algorithms that search for unique and valuable content.
In other words, you need to provide your visitors with information they won’t really find somewhere else. At the very least the content has to be original and naturally written. Gone are the days of just slapping a few sentences together and stuffing it with a keyword.
Now you need to use your keywords and phrases wisely, because if they don’t sound natural the search engine crawlers are going to pass you by.
Create Valuable Backlinks
Backlinking can be a very valuable thing when it comes to increasing your website’s ranking. Basically, it means you tap into sites with existing traffic. This can be done in many ways, but the most used tactic has to be guest blogs.
All this means is that you write a guest blog and get it posted on a site with a relatively high ranking. However, getting your link on a high ranking site will take networking. If you have to pay to get your link on a site then it’s considered as “black hat” and search engines won’t appreciate it.
You should also steer away from linking with sites that aren’t very high, because bad links can drag your site down with it.
Different Types Of Media
Lastly, a trick that seems to be working quite well for several sites has to be the combination of multi-media. Thanks to big players in the game, such as YouTube, search engines are paying more attention to videos and images.
If you want your site to really stand out then it’s advised to add relevant photos and videos to the content. The more information you can give your readers the better. In fact, crawlers are actively looking for sites that utilize an array of media that doesn’t just entertain readers, but educate them in some way or another.
A Final Tip
Never underestimate the power of social media. Posts that manage to go viral on social media pages can have a very positive effect on your rankings, so use them as often as possible.
As mentioned earlier, search engine optimization consists of many elements that take a lot of time. But if you can start with these basics you are well on your way to getting a better ranking.